- Keep descriptions between 140-160 characters to keep them from getting truncated.
- Make them appealing. This is the first impression you give your potential client about your photography. Why should they click through to your page?
- Include your keyword
- Make them unique. Google frowns upon and can hurt your SEO score if pages have duplicate meta descriptions.
So now what? How can you find out what your website meta descriptions are?
One quick way is to do a Google search on only your website. For example, I search mine and get the following results…
My homepage, I’m good with for now. I just changed it the other day! Haa! But uffda, some other pages need help. I see I have an old domain sitting out there… sem.barbdavidsphotography.com. That was what this site was before it became Photog Marketing. So I’ve just added a disallow in my robots.txt so that the search engines won’t see that domain.
Next. The Contact page. You’ll notice a bunch of gobbledy gook code in the meta description. That’s because I haven’t explicit assigned one and it’s pulling whatever it reads first from the page. In this case it’s code from the WordPress website and some plugin that helps me design the pages.
The slug, is a user friendly way to present a URL. By default, WordPress assigned the page name with dashes where the spaces are. For me, I’m going to use fitness-photographer.
The meta description is close but I feel like it could be better. I mean really, if they see this as the first time, it doesn’t scream, CLICK ME! I’M YOUR FITNESS PHOTOGRAPHER!
Sidebar: I Google a LOT for ideas. In this case, I’m googling fitness photographer contact page to see what other people are doing and to trigger some thoughts.
*insert elevator or Jeopardy music here* And I’ve decided on Want to celebrate the body you’ve been working so hard on? Have an advertising campaign that needs a fitness photography theme? Start with this page here.
And I’ll do this for all of my pages. Woah! But wait! What if you have hundreds of pages? Tackle them a couple a day at a time. I sometimes use copy/paste of the words from Google in to my Evernote. Then delete them when I’ve done them. There is also a free tool called Screaming From SEO Spider in which you can export all the pages and their respective meta descriptions into an Excel file.